A venture studio building AI-powered products for private equity

We create intelligent solutions that cut through noise and deliver actionable insights for M&A, PE, VC, family offices, and angels.

What is Gray Matter?

We build AI agents and tools for private market investors - helping teams move faster, think deeper, and execute smarter.

Our products automate research and streamline workflows, so investors can focus on decisions, not manual tasks.

We operate as a venture studio, testing and scaling each product around real user needs, and only ship what delivers real value.

Built to ship. Designed to deliver.

We've seen what slows teams down: endless strategy cycles, half-baked prototypes, and products that never leave the lab.

That's not us. We're a venture studio with deep roots in the investment space, AI agents, and company building.

Our team has launched startups, scaled products, and knows what it takes to go from zero to one, fast. We move from signal to solution with urgency, pressure-testing every idea and shaping it into something investors actually use.

From signal to product

We follow a clear, battle-tested process to turn investor problems into profitable AI products — fast, focused, and grounded in real use.

Ideation

Strong products start with sharp signals.

We continuously explore pain points across dealmaking and investor workflows - spotting inefficiencies, repetitive tasks, and untapped opportunities.

Our ideation is fueled by market insight, investor conversations, and first-hand experience. If the problem is clear and the friction is real, we dig in.

Validation

Before we build, we pressure test.

We speak directly with users, map the workflow, and test demand early. We validate the urgency of the problem, the willingness to pay, and the potential for sustained value. If the signal holds under scrutiny, we move forward with confidence — not assumptions.

Creation

From signal to software — fast.

Once validated, we design and build a focused version of the product, integrating AI agents where they make a real difference. Our team moves quickly, testing live with early users to tighten the loop between feedback and functionality. Every feature earns its place.

Cash-flow

We build for revenue, not runway.

Our products are designed to earn from day one. We test pricing, positioning, and onboarding early — ensuring each product creates real, recurring value. We don't chase vanity metrics. We focus on utility and usage that converts.

Spinout

When it works, we give it room to grow.

Once a product shows traction and market pull, we bring in operators to own and scale it. The company stays under our umbrella, continues generating cash, and compounds its value over time. No handoffs, no exits-for-the-sake-of-it — just strong products run by the right people.

What the numbers say

Products we've killed

Most ideas don't make it — and that's by design. We cut fast, learn quickly, and only move forward when we're confident there's real demand and a path to cashflow.